The word unique is unique
Why is it that just about every article, announcement, press release or promotion of a property, attraction, destination or product is lauded as "unique". The Macquarie Dictionary's definition of the word unique is: adj. 1. of which there is only one; sole. 2. having no like or equal; standing alone in comparison with others; unequalled. 3. remarkable, rare or unusual; a unique experience.Ipso facto there is no such thing as "very unique or really unique".
C'mon - there are 26 letters in the alphabet that make thousands of adjectives - and there will always be one that will be the right fit. There are some adjectives that come into fashion (whether they are correctly used not), that hang around and lazily fill out sentences and refuse to leave the building. Kick them out, send them to their rooms, expel them, sack them - kiss them goodbye, thank them for their time and ask them never to darken a paragraph again!
CIM Editorial Department
posted by CIM Magazine @ 5/05/2005 02:45:00 PM
6 Comments
6 Comments:
I think the word in question is “unique” like no other. Yes, it is becoming somewhat of an over-worked buzz-word to the uninitiated, but what a practical, multi-purpose word it is for those who don’t have time to dilly-dally on the job! In a real estate advertisement a “unique kitchen” instantly improves crooked cupboards, peeling asbestos paint and the rats nest in the oven. On a poster advertising a fat-free grill that turns the drained fat into handy bars of soap, the word unique literally screams “BUY ME” and thus, the consumers buy. And in the April issue of CIM, the word unique appears not once but twice. Perhaps the editor secretly adores all things unique?
and don't you just love a brand new venue that has "state of the art" equipment. What do they expect we might expect "something from the Ark"?
I am unique...and so are you. That's about all one can say about that!
The cliched use of words and phrases is one thing but if I read once more of a "new innovation" in a conference service, etc. etc. I'll scream. If it's an innovation, surely it's new....
Anonmyous
This comment has been removed by a blog administrator.
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