Why is it that just about every article, announcement, press release or promotion of a property, attraction, destination or product is lauded as "unique". The Macquarie Dictionary's definition of the word unique is: adj. 1. of which there is only one; sole. 2. having no like or equal; standing alone in comparison with others; unequalled. 3. remarkable, rare or unusual; a unique experience.Ipso facto there is no such thing as "very unique or really unique".
C'mon - there are 26 letters in the alphabet that make thousands of adjectives - and there will always be one that will be the right fit. There are some adjectives that come into fashion (whether they are correctly used not), that hang around and lazily fill out sentences and refuse to leave the building. Kick them out, send them to their rooms, expel them, sack them - kiss them goodbye, thank them for their time and ask them never to darken a paragraph again!
CIM Editorial Department